In the CEO Afterlife

FEBRUARY 5, 2011

Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. The blemish is the abdication of strategic attention by the organization’s most senior marketing executives to the enhancement of brand equity. About John.

Magazine 100

Magazine Brand Article Marketing 100

Strategy Driven

FEBRUARY 6, 2015

Life-threatening experiences (loss of business or market share, economic recession) signal the urgency for the team to collaborate. Marketing’s importance was fully embraced in the 1960′s. Marketing departments deal most often and immediately with the side effects of poor quality. Access to global markets.

Quality 50

Quality Metrics Strategic Planning TQM 50

Harvard Business Review

AUGUST 25, 2014

But the disconnect between sales and strategy (in this case, a lack of strategy to deal with a technology that is redefining the market and customer behavior) is the hidden subtext of the book. How could it be when selling, however clever and creative, is divorced from the main strategic reality facing the firm? this comeback.”

Strategy 9

Strategy P&L TQM Strategic Planning 9

Harvard Business Review

JANUARY 30, 2013

Then we got talking about the odometer on my Nissan Pathfinder: Is a car that can go 300,000 miles a case of over-engineering or TQM excellence? Is a supermarket's "Buy one get one free" promotion a loss-leading marketing exercise or a tactic for achieving necessary volume? They crave creative, adaptive, innovative thinking.

Case Study 8

Case Study TQM Supply Chain Brand 8