Harvard Business Review

AUGUST 10, 2011

From falsified mortgage applications and bundles of toxic mortgages, to incorrect credit ratings and balance sheets that couldn't be trusted, the financial crisis is as much about bad data as it is about unfettered greed. In marketing, bad data make it more difficult to know the potential client. And no industry is immune.

Health Care 14

Health Care Credit Rating Reputation Quality 14

Harvard Business Review

AUGUST 16, 2016

Big data holds out big promises for marketing. Notably, it pledges to answer two of the most vexing questions that have stymied marketers since they started selling: 1) who buys what when and at what price? This unwinnable short-term arms race ultimately leads to an equalization of competitors in the medium to long term.

Competitive Advantage 8

Competitive Advantage Credit Rating Short-term Long-term 8

Harvard Business Review

DECEMBER 6, 2016

These were intended to drive change in the market. In fact, the vast majority (95%) of MSSP ACOs are still operating in a largely fee-for-service payment model, working for bonuses for lowering costs, but assuming no downside risk. By contrast, the consequence of staying in their fee-for-service world is minimal in the short term.

Health Care 8

Health Care System Insurance Quality 8