Don’t Trust Your Company’s Reputation to the Quants
Harvard Business Review
AUGUST 4, 2014
Consider the reputation damage caused by product failure at GM, or unpopular workplace practices at Walmart, or the multibillion dollar fines for fraud levied against Bank of America – which, not incidentally, came in dead last in a recent Harris Interactive reputation ranking. Products and services. It should be no surprise that most “best practice” crisis-recovery examples (e.g., But a crisis is a tough time to start managing in an unaccustomed way.