Don’t Trust Your Company’s Reputation to the Quants

Harvard Business Review

Consider the reputation damage caused by product failure at GM, or unpopular workplace practices at Walmart, or the multibillion dollar fines for fraud levied against Bank of America – which, not incidentally, came in dead last in a recent Harris Interactive reputation ranking. Products and services. They maintain and evolve decision-making models that guide those decisions with clear reputational standards that remain inviolate up, down, and across the extended enterprise.