Leading Blog
JULY 16, 2021
Now a product of modern American culture that rolls all too easily off the tongue, its mere existence tells you it’s okay to lie, from twisting the truth just a little to flagrantly deceiving others for personal gain. Horn then takes us through her journey as the CEO of a public relations and marketing communications agency.
The Horizons Tracker
MARCH 5, 2020
Some $14bn is spent on public relations agencies in the United States alone each year, but there remain doubts about whether that investment is soliciting sufficient returns, or even what those returns should be. Each stance is rated on a spectrum ranging from aggressive at one end, to accommodating at the other. .
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Eric Jacobson
DECEMBER 20, 2013
"From Tylenol''s textbook handling of product tampering to Toyota''s troublesome automobile recalls, how a company recovers from crisis can mean continued business success or bankruptcy," explains author Jim Moorhead. Stay in constant contact to gauge how they''re doing and make adjustments as the crisis unfolds.
Women on Business
OCTOBER 27, 2012
Aside from toiling away in obscurity for the next twenty years writing the next great American novel while apologizing to your parents for throwing their money down the toilet on your education, communications graduates typically work in fields such as journalism, public relations, and advertising. Public Relations.
Strategy Driven
JUNE 18, 2015
While the retail industry crisis has been well-reported, particularly with respect to dwindling foot traffic to brick-and-mortar stores. That fact can be emphasized by another fairly understandable statistic: Customers are more likely to make a purchase from an entity that can produce favorable reviews about their product, service or company.
N2Growth Blog
OCTOBER 28, 2010
Anyone paying attention to current events has recently witnessed that it doesn’t really matter whether you’re a politician, investment banker, CEO, or just an average citizen, when it comes to making a simple decision, managing a crisis, or attempting to exploit an opportunity, timing is everything. Thanks for sharing Peter.
N2Growth Blog
APRIL 20, 2010
Avoid controversy, maintain a high likeability factor, consistently and proactively engage your customers, be a business of character that engenders trust and confidence with your target market(s), produce a quality product or service at a competitive price point, and provide great customer service. must all reflect high standards of quality.
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