Harvard Business Review

AUGUST 15, 2014

It’s become commonplace for observers to tout the transformative potential of digital technologies and bemoan the allegedly slow pace at which companies support these initiatives. Both cite a McKinsey survey which, ironically, found that “Organizations’ efforts to go digital. are picking up steam.”

Media 9

Media ROI McKinsey Survey 9

Harvard Business Review

FEBRUARY 12, 2016

People were asked about GM products, upholstery textures, colors, vehicle designs, and technology, and their feedback was incorporated into GM vehicles. social media users actively seek customer service through social media, according to Nielsen and McKinsey Incite , we’ve made getting globally aligned one of GM’s priorities.

Media 8

Media Automotive Globalization Active Listening 8

Harvard Business Review

MARCH 1, 2016

McKinsey & Co. Make sure that CRM data on prospects isn’t populated with companies that are outside of your target market. But remember, every hour spent developing an opportunity that’s outside your sweet spot is a non-strategic use of time, energy, and resources. It’s a balancing act.

Strategy 8

Strategy Execution How To CRM 8

Ask Atma

JANUARY 2, 2011

They develop action plans. Move towards developing a long-term relationship with a single supplier. Customer relationship management (CRM) – a widely-implemented strategy for managing a company’s interactions with customers, clients and sales prospects. CRM has three principal objectives: Acquire new customers.

Management 40

Management CRM Objective Human Resources 40