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How IBM, Intuit, and Rich Products Became More Customer-Centric

Harvard Business Review

In this article we look at three very different organizations – IBM, Rich Products, and Intuit – and the three different paths they have taken in reconfiguring their operations for more customer intimacy, by changing methods, reengineering processes, and transforming culture. IBM: Applying a Hybrid Design-Thinking Approach.

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The Potential of Geolocation for Revolutionizing Retail

Harvard Business Review

New technology promises to allow retailers to beat online players at their own game, transforming the customer experience and dramatically improving their positioning. GPS), and data analytics to improve the in-store experience for customers.

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Can Anyone Stop Amazon from Winning the Industrial Internet?

Harvard Business Review

Customer intimacy. Industrial giants have well-established brands, built strong customer relationships, and signed long-term service contracts. They’ve won the customer’s trust, which is why customers are willing to share data. Not, really. Will industrial companies take the lead? Both have a chance.