Customer Loyalty Development Engineering Human Resources 
Harvard Business Review
APRIL 18, 2013
The only way it can happen: marketing, IT, operations, and human resources functions must collaborate in unprecedented ways. Helping customers includes offering information to make their buying process easier, as, for instance, Netflix and Amazon do with their product recommendations. When done well, it feels like a service.
Harvard Business Review
JUNE 26, 2017
Ask people how to develop a good corporate culture, and most of them will immediately suggest offering generous employee benefits, like they do at Starbucks, or letting people dress casually, as Southwest Airlines does. How you operate on the inside should be inextricably linked with how you want to be perceived on the outside.
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