Women on Business

DECEMBER 8, 2010

What do you your customers believe and understand about your brand? Using “Buddy the Elf” as an example for the four steps to brand building, this week we’ll discuss steps three and four: developing brand identification and meaning, and developing relationships with customers. Are you ready?? What would you think then?

Brand 237

Brand Press Release Discount Loyalty 237

N2Growth Blog

JANUARY 3, 2011

If change and innovation weren’t key contributors to sustainable success, and the enterprise could just run on auto-pilot, you could replace the CEO with a General Manager. That is the question that many a business is forced to ask at some point during their life cycle. The fact is that business is not a static endeavor. I Think Not.

Restructuring 305

Restructuring Blog CEO Brand 305

N2Growth Blog

NOVEMBER 15, 2010

Fear based motivations don’t instill loyalty, create trust, build morale, inspire creativity, attract talent, or drive innovation. when things get tough, or other opportunities present themselves, your employees will cut-and-run at the first option that comes their way because you have failed to earn their loyalty.

Loyalty 417

Loyalty Blog Leadership Brand 417

Harvard Business Review

AUGUST 11, 2015

If a user agreed to the noble goal of free connectivity for their fellow citizens, they were directed to tell their Member of Parliament to support Facebook’s developing world program: Internet.org seeks to connect billions of people in the developing world to the internet. Rinse and repeat, over and over.

Politics 8

Politics Real Estate Morale Business Model 8

Harvard Business Review

APRIL 20, 2016

In the B2C world, it is about sales and customer loyalty: not just getting your customer to click and buy, but getting them so worked up about your product that they’ll never so much as think about buying from your competitor instead. How can we reclaim the Internet from this dreck?

Cost 8

Cost Marketing Content Media 8