Customer Loyalty Engineering Human Resources Marketing 
Harvard Business Review
APRIL 18, 2013
Going to market effectively these days, no matter what business you''re in, means relating to customers as individuals — even if there are millions of them. retailer Tesco built detailed profiles of customers and then used these insights and a flexible supply chain to customize their products and offers.
Harvard Business Review
JUNE 26, 2017
Each of these companies has aligned and integrated its culture and brand to create a powerful engine of competitive advantage and growth. Your human resources aren’t trying to decipher what skills and behaviors will be needed in the future, or maintaining performance evaluation systems that are out of sync with your values.
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