Customer Loyalty Engineering Human Resources Operations 
Harvard Business Review
APRIL 18, 2013
Creating products and services for market segments of one (" mass customization ") isn''t easy. The only way it can happen: marketing, IT, operations, and human resources functions must collaborate in unprecedented ways. They''re using tailored suggestions to drive customer loyalty.
Harvard Business Review
JUNE 26, 2017
Each of these companies has aligned and integrated its culture and brand to create a powerful engine of competitive advantage and growth. When you think and operate in unique ways internally, you can produce the unique identity and image you desire externally. Just as brands differ, there is no single right culture.
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