Women on Business

DECEMBER 2, 2010

What is your company most skilled in providing your customers? Is it a niche business catering to a specific industry? Building Customer Loyalty Building customer loyalty by being loyal to them. However, if Buddy didn’t excel at toymaking, then what was his true strength? Does it fill a need?

Brand 215

Brand Press Release Discount Customer Loyalty 215

Harvard Business Review

OCTOBER 4, 2011

I remember attending a Hewlett-Packard meeting for industry analysts in the early 1990s and hearing HP proudly declare that it was becoming a software company. Software had turned into a stronger driver of revenue in the computer industry than hardware, and HP management had realized that it had to make the shift to sustain its growth.

Software 13

Software Intellectual Capital Maturity Customer Loyalty 13

Harvard Business Review

APRIL 18, 2013

Recruiting, staffing, and hiring-support services is a $16B industry , yet 52% of U.S. They are also responsible for 56% higher customer loyalty scores and correlated with 44% higher retention rates, leading to great gains in productivity over the long run. employers report having difficulty filling key roles.

Cooper 8

Cooper Customer Loyalty Storytelling Career 8