Strategy Driven

AUGUST 18, 2021

Modern-age consumers favor businesses that promote social and ethical values and support the marginalized. It instills the consumers with a sense of affiliation or positive associations with the company, boosting the brand image and customer loyalty.

Pharmaceuticals 124

Pharmaceuticals Energy Fashion Apparel 124

LDRLB

APRIL 13, 2020

We know that they have greater profitability, not just because they’re performing better but because customers respond to purpose-driven organizations. We know purpose-driven companies have a lower cost of customer acquisition, longer tenure of customer loyalty, and higher net promoter scores. Is it for the industry?

Mission Statement 120

Mission Statement Motivation Long-term Customer Loyalty 120

Women on Business

DECEMBER 2, 2010

What is your company most skilled in providing your customers? Is it a niche business catering to a specific industry? Building Customer Loyalty Building customer loyalty by being loyal to them. However, if Buddy didn’t excel at toymaking, then what was his true strength? Does it fill a need?

Brand 215

Brand Press Release Discount Customer Loyalty 215

LDRLB

APRIL 13, 2020

We know that they have greater profitability, not just because they’re performing better but because customers respond to purpose-driven organizations. We know purpose-driven companies have a lower cost of customer acquisition, longer tenure of customer loyalty, and higher net promoter scores. Is it for the industry?

Mission Statement 78

Mission Statement Motivation Long-term Customer Loyalty 78

Strategy Driven

JUNE 16, 2014

I’ll add a few words of definition to each, but more important, think about each of these virtues as it relates to you, your self-disciplines, your actions, and your ethics. Resolution. Resolve to perform what you ought; perform without fail what you resolve. Make no expense but to do good to others or yourself; i.e., waste nothing.

Loyalty 57

Loyalty Open-book Customer Loyalty Ethics 57

N2Growth Blog

JULY 19, 2011

The Beer and Alcohol Industry - You will be hard pressed to find a beer or alcohol company that doesn’t portray consumption of their beverage as the key ingredient to a lifestyle of fast cars, beautiful women, successful careers, etc. Isn’t Starbucks using the same addictive business tactics as those industries listed above?

Marketing 366

Marketing Tactics Brand Ethics 366

Harvard Business Review

OCTOBER 4, 2011

I remember attending a Hewlett-Packard meeting for industry analysts in the early 1990s and hearing HP proudly declare that it was becoming a software company. Software had turned into a stronger driver of revenue in the computer industry than hardware, and HP management had realized that it had to make the shift to sustain its growth.

Software 13

Software Intellectual Capital Maturity Customer Loyalty 13