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5 Convincing Benefits of Sustainable Business Practices

Strategy Driven

In today’s ever-changing and dynamic world, businesses no longer have the option of taking sustainability practices lightly if they seek to survive in the market. Sustainable business practices pave the way for a company’s longevity and survival in the market. So, what exactly is sustainability when it comes to a business?

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Why Mission Statements Fail

LDRLB

We know that they have greater profitability, not just because they’re performing better but because customers respond to purpose-driven organizations. We know purpose-driven companies have a lower cost of customer acquisition, longer tenure of customer loyalty, and higher net promoter scores. Is it for the industry?

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Building Your Brand “Buddy the Elf” Style – Part 1 :: Women on.

Women on Business

What is your company most skilled in providing your customers? Is it a niche business catering to a specific industry? Building Customer Loyalty Building customer loyalty by being loyal to them. However, if Buddy didn’t excel at toymaking, then what was his true strength? Does it fill a need?

Brand 215
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Why Mission Statements Fail

LDRLB

We know that they have greater profitability, not just because they’re performing better but because customers respond to purpose-driven organizations. We know purpose-driven companies have a lower cost of customer acquisition, longer tenure of customer loyalty, and higher net promoter scores. Is it for the industry?

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Addiction Marketing

N2Growth Blog

“ Addiction Marketing &# is a phrase I started using a few years back while waiting in line for my drink at Starbucks. What Starbucks has done better than many other addictive marketers is that they also make it cool and trendy to succumb to your addiction. By Mike Myatt , Chief Strategy Officer, N2growth.

Marketing 366
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Can HP Change its DNA?

Harvard Business Review

I remember attending a Hewlett-Packard meeting for industry analysts in the early 1990s and hearing HP proudly declare that it was becoming a software company. Software had turned into a stronger driver of revenue in the computer industry than hardware, and HP management had realized that it had to make the shift to sustain its growth.

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What Job Candidates Really Want: Meaningful Work

Harvard Business Review

Recruiting, staffing, and hiring-support services is a $16B industry , yet 52% of U.S. A 2012 Pricewaterhouse Coopers survey found that 60% of CEOs did not believe they had the talent they needed to be successful, and one in four had to delay or forego market opportunities and strategic initiatives because they didn''t have the right talent.

Cooper 8