Strategy Driven

AUGUST 18, 2021

Modern-age consumers favor businesses that promote social and ethical values and support the marginalized. It instills the consumers with a sense of affiliation or positive associations with the company, boosting the brand image and customer loyalty.

Pharmaceuticals 130

Pharmaceuticals Energy Fashion Apparel 130

Women on Business

DECEMBER 2, 2010

But let’s assume that Buddy is indeed an elf, developed and created by the North Pole to fill a need…to make toys. What is your company most skilled in providing your customers? Is it a niche business catering to a specific industry? Building Customer Loyalty Building customer loyalty by being loyal to them.

Brand 215

Brand Press Release Discount Customer Loyalty 215

Strategy Driven

JUNE 16, 2014

Ben Franklin sought to cultivate his character by a plan of 13 virtues, which he developed at age 20 (in 1726), and continued to practice in some form for the rest of his life. His autobiography lists his 13 virtues as : Temperance. Eat not to dullness; drink not to elevation. Resolution. Maybe even RATE YOURSELF on each one as you read.

Loyalty 58

Loyalty Open-book Customer Loyalty Ethics 58

N2Growth Blog

JULY 19, 2011

The Beer and Alcohol Industry - You will be hard pressed to find a beer or alcohol company that doesn’t portray consumption of their beverage as the key ingredient to a lifestyle of fast cars, beautiful women, successful careers, etc. Isn’t Starbucks using the same addictive business tactics as those industries listed above?

Marketing 366

Marketing Tactics Brand Ethics 366

Harvard Business Review

OCTOBER 4, 2011

I remember attending a Hewlett-Packard meeting for industry analysts in the early 1990s and hearing HP proudly declare that it was becoming a software company. Software had turned into a stronger driver of revenue in the computer industry than hardware, and HP management had realized that it had to make the shift to sustain its growth.

Software 13

Software Intellectual Capital Maturity Customer Loyalty 13

Harvard Business Review

APRIL 18, 2013

Recruiting, staffing, and hiring-support services is a $16B industry , yet 52% of U.S. They are also responsible for 56% higher customer loyalty scores and correlated with 44% higher retention rates, leading to great gains in productivity over the long run. employers report having difficulty filling key roles.

Cooper 8

Cooper Customer Loyalty Storytelling Career 8

Harvard Business Review

MARCH 28, 2012

Jeff Vogel is managing to make a pretty good living as an indie game developer, even though his work is easily pirated. I sell an ethical life." Vogel counsels: "The goal for an indie developer is to get people to like you. It's not so much about being an ethical vendor or one that people like. We built it.

Loyalty 10

Loyalty Software Download Customer Loyalty 10