Remove Customer Loyalty Remove Ethics Remove Marketing Remove Short-term
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Global sales needs are also local sales needs

Strategy Driven

How is the role of the salesperson changing, and what’s changing in terms of which sales channels are being used right now? Authenticity is a characteristic that the prospective customer PERCEIVES as the presentation and the relationship move forward. How about sales channels? as ways of selling. How does that work best?

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We Shouldn’t Always Need a “Business Case” to Do the Right Thing

Harvard Business Review

I’ve been a consultant for almost 20 years, advising companies on complex challenges in ethics, risk, and responsibility. Happily fading from memory is the cliché that ethics and compliance teams effectively constitute a “business prevention department.”

Ethics 10
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Why Do Corporations Need A Single Purpose?

Harvard Business Review

telling a manager to maximize current profits, market share, future growth profits, and anything else one pleases will leave that manager with no way to make a reasoned decision. Some want to hold their shares for only a short time and care only about tomorrow's stock price. In effect it leaves the manager with no objective.".