Women on Business

JANUARY 19, 2011

I build brand and customer trust by being loyal to THEM and by NOT expecting them to be loyal to me! How do I build customer loyalty? I earn loyalty by giving it. Decide ) Decide what your customer experiences will look like.

Customer Loyalty 171

Customer Loyalty Loyalty Press Release Discount 171

Women on Business

DECEMBER 8, 2010

Building Customer Loyalty Building customer loyalty by being loyal to them. Is Your Business Style on Target? Post by Jane K. Stimmler, contributing Women On Business writer.

Brand 237

Brand Press Release Discount Loyalty 237

Women on Business

DECEMBER 2, 2010

Building Customer Loyalty Building customer loyalty by being loyal to them. Any business person worth their salt will tell you that. Employee Brand Differentiation Differentiating oneself in the workforce today may hold the key.

Brand 215

Brand Press Release Discount Customer Loyalty 215

Strategy Driven

OCTOBER 29, 2012

CAUTION: Leave PR, marketing, and advertising out of the equation, or you may NEVER get to the truth. My recommendation is hire an outside branding company, and at least get a new perspective on the outsideworld (your customers and the marketplace) and the inside world (your people). They’ll tell you why they love you.

Brand 50

Brand Reputation Customer Loyalty Industry 50

Harvard Business Review

JANUARY 19, 2011

In the last couple of years, every auto giant has launched alternative vehicles, which they've been touting aggressively at the current Detroit Auto Show (see my newsletter on the different strategies the big companies are pursuing). But now the company faces renewed competition for the title of green auto leader. But I want to focus on Ford.

Strategy 15

Strategy PPM Long-term Short-term 15