thoughtLEADERS, LLC

MAY 10, 2021

As customers’ needs become more diverse, the managers of the future must adapt to meet their demands. Managing at the right level is the most important element in effective management in the Age of Diverse Markets. Today’s markets are rapidly becoming highly fragmented, reflecting diverse customer needs.

Mass Marketing 65

Mass Marketing Decentralization Management Diversity 65

Harvard Business Review

MARCH 12, 2012

For example, GE developed an ultra-low-cost ultrasound for rural China which is now marketed in over 100 countries. Logitech developed an affordable mouse for the China market which sells for (the Chinese equivalent of) $19.99 Therefore, they focused on winning market share by adapting global offerings to meet local needs.

Glocalization 11

Glocalization Mass Marketing P&L Globalization 11

Harvard Business Review

SEPTEMBER 14, 2011

Dr Reddy's plan is to leverage Chirotech's scientific capabilities to optimize drug development processes, thus lowering manufacturing costs and speeding time-to-market. In recent years, Indian firms such as Dr Reddy's have also started globalizing their R&D footprint by moving into Western markets. and the U.K.

Globalization 9

Globalization Innovation Decentralization Chemicals 9

Harvard Business Review

JANUARY 11, 2017

The companies that are most vocal about environmental and social issues tend to be big, mass-market brands — well-known retailers , consumer products giants , and tech firms that are telling a new story to consumers who increasingly care about sustainability. Managing Carbon and Energy.

Supply Chain 8

Supply Chain Payback Period Brand Energy 8