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Five Good Reasons to Champion Auto-Analytics in Your Organization

Harvard Business Review

JANUARY 26, 2012

Nike believes so strongly in the growth and profitability of the "auto-analytic" market that it it's about to launch a " FuelBand " that measures oxygen consumption, motion, steps taken per day, and more. However, using personal data (emails, calendars, etc) and spreadsheets, some practitioners are developing personal yield management tools.

Organization 12
Organization Self-aware Taylorism Taylor 12
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Pricing Strategy: Pricking the Veil of Value Exchange

Strategy Driven

MARCH 30, 2011

Pricing is no longer a purely economic challenge to be addressed through studies of market elasticity. Pricing Strategy : Setting Price Levels, Managing Price Discounts and Establishing Price Structures by Tim J. These insights must derive from a marketing orientation of the firm with a clear economic understanding of value exchange.

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Price Strategy Discount Levitt 50
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