Development Heskett Long-term Operations 
Skip Prichard
JUNE 22, 2020
Yet, without the right culture, organizations cannot succeed short term, nor can they endure. With the ever-changing dynamics of the workforce, the stewardship of organizational culture is just as important as strategy, talent, product development, or customer service. You develop a first-class organization by winning hearts and minds.
Harvard Business Review
DECEMBER 14, 2011
Heskett wrote in his latest book The Culture Cycle , effective culture can account for 20-30 percent of the differential in corporate performance when compared with "culturally unremarkable" competitors. Being a great workplace is the result of a long-term investment in their employees. They know their audience.
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