The Practical Leader

MARCH 13, 2024

Harvard Business School Professor Ted Levitt, a leading research and author in management, marketing, and former editor of Harvard Business Review, said “Early decline and certain death are the fate of companies whose policies are geared totally and obsessively to their own convenience at the total expense of the customer.”

System 52

System Organization Levitt Root Cause Analysis 52

Lead Change Blog

APRIL 1, 2016

” Following graduate school and the military (including a tour of duty as an infantry unit commander in Viet Nam) Chip was director of management and organizational development for NCNB (now Bank of America). He started a consulting firm in 1980 and says he has been having a blast ever since!

Levitt 150

Levitt Godin Customer Loyalty Airlines 150

Harvard Business Review

NOVEMBER 29, 2011

Some fifteen years ago, in a period that seemed full of change and uncertainty in marketing, I asked my colleague Ted Levitt where he saw our field heading. Levitt, who had a marvelous talent for speaking in epigrams, responded, "The future of marketing will be more like its past than anyone imagines."

Levitt 15

Levitt Marketing Uncertainty Price 15

Harvard Business Review

MAY 6, 2014

Managers use cost-related data as an objective input for decision making, since they consider it both reliable and reasonably predictable. The classic example, attributed to HBS professor Ted Levitt, is that people don’t want to buy a quarter-inch drill; they want something that will make a quarter-inch hole. Persuading with Data.

Disruptive Innovation 10

Disruptive Innovation Levitt Innovation Tools 10