Remove Development Remove Marketing Remove Positioning Remove RBV
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Strategy Is About Both Resources and Positioning

Harvard Business Review

In the red corner we have the “ positioning school ” (TPS) and in the white we have the “ resource-based view of the firm ” (RBV). The main (though not only) criticism it levels at TPS is that for positioning to work, market structures have to be stable—and they are not. Think about it.

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When a Spinoff Makes Strategic Sense

Harvard Business Review

Let’s look at our current dominant strategy theory: the Resource-Based View or RBV, closely associated with Jay Barney. Typically, resources that satisfy these conditions are capabilities or know-how that have been developed over time and are hard to transfer or document. So it is hard to explain this decision using the RBV.

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