Marketing, Positioning and RBV - Leadership Digital

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Marketing

Positioning

RBV

Strategy Is About Both Resources and Positioning

Harvard Business Review

APRIL 27, 2015

In the red corner we have the “ positioning school ” (TPS) and in the white we have the “ resource-based view of the firm ” (RBV). Michael Porter is credited with (or more often accused of) creating TPS in 1980 —positing that a firm should think about positioning itself in its industry in a way that enables it to achieve competitive advantage. Real strategies in the real world combine TPS and RBV.

RBV

RBV Porter Competitive Advantage Industry

When a Spinoff Makes Strategic Sense

Harvard Business Review

AUGUST 18, 2014

Let’s look at our current dominant strategy theory: the Resource-Based View or RBV, closely associated with Jay Barney. So how does RBV explain the decision to split the company into two? So it is hard to explain this decision using the RBV. You may also have noted that the RBV contains no concept of focus. Indeed, if you have multiple resources, the RBV implies that you should develop a strategy to build and exploit all these resources.

RBV

RBV Resources Porter Christensen

Strategy Is About Both Resources and Positioning

When a Spinoff Makes Strategic Sense

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