Strategy Is About Both Resources and Positioning
Harvard Business Review
APRIL 27, 2015
In the red corner we have the “ positioning school ” (TPS) and in the white we have the “ resource-based view of the firm ” (RBV). The RBV view, first articulated by Berger Wernerfelt in 1984 and then by Jay Barney in 1986 and 1991 , put forward a view of competitive advantage as based on accumulating competitive resources. Real strategies in the real world combine TPS and RBV.