Development, Marketing and RBV - Leadership Digital

Search:

DAY

WEEK

MONTH

YEAR

Select your country:
Sign up | Log in

Development

Marketing

RBV

Strategy Is About Both Resources and Positioning

Harvard Business Review

APRIL 27, 2015

In the red corner we have the “ positioning school ” (TPS) and in the white we have the “ resource-based view of the firm ” (RBV). The main (though not only) criticism it levels at TPS is that for positioning to work, market structures have to be stable—and they are not. Insight Center. Think about it.

RBV

RBV Positioning Resources Strategy

When a Spinoff Makes Strategic Sense

Harvard Business Review

AUGUST 18, 2014

Let’s look at our current dominant strategy theory: the Resource-Based View or RBV, closely associated with Jay Barney. Typically, resources that satisfy these conditions are capabilities or know-how that have been developed over time and are hard to transfer or document. So it is hard to explain this decision using the RBV.

RBV

RBV Competitive Advantage Resources Porter

Strategy Is About Both Resources and Positioning

When a Spinoff Makes Strategic Sense

Stay Connected