Strategy Is About Both Resources and Positioning

Harvard Business Review

In the red corner we have the “ positioning school ” (TPS) and in the white we have the “ resource-based view of the firm ” (RBV). The RBV view, first articulated by Berger Wernerfelt in 1984 and then by Jay Barney in 1986 and 1991 , put forward a view of competitive advantage as based on accumulating competitive resources. Real strategies in the real world combine TPS and RBV.


When a Spinoff Makes Strategic Sense

Harvard Business Review

Let’s look at our current dominant strategy theory: the Resource-Based View or RBV, closely associated with Jay Barney. Typically, resources that satisfy these conditions are capabilities or know-how that have been developed over time and are hard to transfer or document. So how does RBV explain the decision to split the company into two? So it is hard to explain this decision using the RBV. You may also have noted that the RBV contains no concept of focus.