Eric Jacobson

MAY 7, 2018

“Today’s savvy buyers are impatient with old-school selling tactics and stereotypical sales behaviors,” explain the authors of the new book, Stop Selling And Start Leading: How to Make Extraordinary Sales Happen. You’ll learn how to: Inspire, strengthen and motivate buyers. Build bonds of trust with your buyers.

Ramaswamy 50

Ramaswamy Open-book Prahalad Bottom-up 50

Harvard Business Review

OCTOBER 4, 2012

On the other hand, we have quarterly objectives we pay attention to, but these shorter term tactics can lack inspiration. Prahalad in their HBR piece — Strategic Intent. Going beyond their original definition, I advocate that executives develop a single 3-5 year strategic intent that is both aspirational and measureable.

Mission Statement 15

Mission Statement Document Prahalad Hamel 15

Harvard Business Review

OCTOBER 4, 2012

On the other hand, we have quarterly objectives we pay attention to, but these shorter term tactics can lack inspiration. Prahalad in their HBR piece — Strategic Intent. Going beyond their original definition, I advocate that executives develop a single 3-5 year strategic intent that is both aspirational and measureable.

Mission Statement 15

Mission Statement Document Prahalad Hamel 15