Harvard Business Review

NOVEMBER 18, 2013

The goal here is to set one or few rigid prices. In particular, we propose an architecture for pricing digital goods that is intended to move the exchange between seller and buyer from the transactional to the relational. This architecture reflects three key ingredients of today’s social marketplaces: Empowerment. Reputation.

Price 10

Price Content Reputation Advertising 10

Harvard Business Review

FEBRUARY 1, 2013

Companies are now taking advantage of this new marketing reality, becoming more skilled at getting their customers to advocate for them, create peer influence in their markets, and make important contributions in areas like product development and services. They're entirely price sensitive. This is an area of tremendous creativity.

Social Capital 9

Social Capital Review Software Marketing 9

Harvard Business Review

DECEMBER 13, 2017

There are core competencies that every PM must have – many of which can start in the classroom – but most are developed with experience and good role models and mentoring. Pricing and revenue modeling. So, what should you consider if you’re thinking of pursuing a PM role? Core Competencies. Running design sprints.

Productivity 8

Productivity Products Core Competence Management 8