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What a Changing UK Can Learn from Multinationals

Harvard Business Review

SEPTEMBER 24, 2014

Previously, there has been a presumption that there was no need for a disaggregation of the interests of the UK as a whole and England, on the grounds that it contains 85% of the UK population. for many of these, in fact, the domestic market still accounts for the majority of sales. The change in perception reveals a paradox.

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Restructuring Disaggregation Marketing Advertising 8
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The Human Element in Digital Prototyping

Harvard Business Review

MAY 19, 2014

There are many solutions that might address this motivation–an influence score, voting buttons, or the ability to re-market ideas. Disaggregate the drivers. Innovation Marketing Research' Suppose the same trading platform company is building solutions for the ‘social status’ motivation.

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Disaggregation Motivation Analysis Definition 8
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