Harvard Business Review

FEBRUARY 6, 2014

A “ new model for how winter sports are done” that “feeds an audience hunger for life-treating daredevilry” and drives “ high market penetration and. The reason why serves as a good reminder of how to assess the full impact of a potentially disruptive innovation. The process of disruption follows a predictable pattern.

Disruptive Innovation 8

Disruptive Innovation Market Segmentation Christensen Market Penetration 8

Harvard Business Review

SEPTEMBER 3, 2012

According to Méndez-García, one of the best models for making sense of a non-linear world is the S-curve , the model we have used to understand the diffusion of disruptive innovations, and which he and I speculate can be used to understand personal disruption — the necessary pivots in our own career paths.

Learning Curve 10

Learning Curve Market Penetration Disruptive Innovation Kaplan 10

Harvard Business Review

SEPTEMBER 30, 2013

approach to managing innovation are quicker market penetration of new products, broad brand recognition in new markets, and attention to customer feedback which can be used to improve future generations of products. The downside is that new products can be late to market, and truly disruptive innovations few.

Management 8

Management Market Penetration Innovation Engineering 8

Harvard Business Review

JANUARY 29, 2018

To help business leaders better understand industry disruption, we developed an index that measures an industry’s current level of disruption as well as its susceptibility to future disruption. For the latter, we measured incumbents’ operational efficiency, commitment to innovation, and defenses against attack.

Industry 8

Industry Fixed Assets Retail Market Penetration 8