The On-Demand Economy Is Growing, and Not Just for the Young and Wealthy
Harvard Business Review
APRIL 14, 2016
What’s more, the on-demand economy is beginning to attract a diverse group of consumers. It’s also reaching a diverse geographic spread in the U.S., “Explorers” are the most innovative and optimistic about technology and are early adopters; they make up 41% of on-demand consumers.
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