Lead Change Blog
JULY 8, 2019
Rogers categorizes coworkers into five groups, according to how they deal with accepting new ideas: The innovators are always in for a new idea and are quick to adopt; often also quick to drop an idea in favor of a new, more attractive looking idea. If an early adopter adopts an idea, it’s been thought through.
Harvard Business Review
AUGUST 8, 2017
Our products work with apps or without apps. We began selling this new smart fan option and had several thousand excited early adopters. What Customers Actually Did With Smart Products. Rogers’ classic Diffusion of Innovation Theory – buy products en masse after the “early adopters.”
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