Harvard Business Review

DECEMBER 20, 2010

Every few years the same piece of technology gets re-announced, and it's as important as ever. Its appearance marks a markets' phase transition from early adopters to mega-profits. Because early adopters are used to products that break. The feature? It was a big deal. Undo was new again a few years later.

Early Adopters 14

Early Adopters Norton Wilde Software 14

Harvard Business Review

MAY 28, 2014

Firms like Deloitte have predicted robust consumer demand for smart glasses, with global adoption reaching “tens of millions by 2016 and surpassing 100 million by 2020.” But in the meantime, Google’s choices in marketing and distributing its new product get to the heart of the tension between new opportunities and existing strategy.

Strategy 9

Strategy Early Adopters Innovation Proposal 9

Harvard Business Review

MAY 30, 2017

After discussing Jacobi’s sales woes, Shani, suggested he try out Albert, Adgorithm’s AI-driven marketing platform. It works across digital channels, like Facebook and Google, to measure, and then autonomously optimize, the outcomes of marketing campaigns. Jacobi decided he’d give Albert a one-weekend audition.

ROI 12

ROI Tools Marketing CRM 12