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Recommended Resources – An Interview with Paul Leinwand and Cesare Mainardi, authors of The Essential Advantage

Strategy Driven

times EBITDA (compared to average multiples of 15 at the time). If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter. It divested a number of personal care and confectionary lines (e.g., Purell) consistent with its chosen way to play.

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Communication Strategy in 13 Steps – Communicating Strategic Plan To Employees

CO2

For example if you discuss EBITDA (Earnings before interest tax and depreciation) don’t assume that all your employees will understand what you mean. e) Include connections in the company newsletter or intranet blog about successes and challenges associated with the plan. Explain any new terms or definition of terms.