Why Apple Has to Become More Open
Harvard Business Review
MARCH 11, 2013
It's a question I couldn't help asking Don Tapscott after reading the new ebook he has co-authored with Anthony D. And today the company has become more open in a number of areas, as the pressures of the market forces are forcing it to open up even further. Most companies don't have the luxury of creating market hype through secrecy.
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