Harvard Business Review

DECEMBER 21, 2011

Finance puts the systems in place to track the money coming in. Marketing designs the promotional campaign. With seemingly unbounded opportunity, salespeople work hard to build relationships and create a book of business that drives their future financial success and creates fast market penetration for the company.

Company 13

Company Market Penetration Long-term Short-term 13

Harvard Business Review

JULY 12, 2017

In effect, they all had skin in the game, which remains one of the most elusive elements of modern finance. Thus a trust and efficiency engine like blockchain technology has the potential to drive radical change in the insurance industry while improving transparency and outcomes across the entire value chain.

Insurance 8

Insurance Industry Market Penetration Policies 8

Harvard Business Review

MARCH 31, 2016

Platform businesses bring together producers and users in efficient exchanges of value – Uber, for example, connects drivers and passengers just as YouTube connects videographers and viewers. For years Apple’s market penetration hung in the single digits.

Participative 8

Participative Software Market Penetration Marketing 8