Harvard Business Review
SEPTEMBER 26, 2011
When Lafley took over as CEO, he made a subtle but important but change in a core, senior-management, performance-measurement criterion. He changed "Market Total Shareholder Return" (M-TSR)" to "Operating Total Shareholder Return (O-TSR)."
Harvard Business Review
APRIL 30, 2013
Indeed, our study shows that the biggest variations in TSR are not between industries but within them. But the TSR variations of companies within these industries were far greater: 44 percentage points in tobacco and 69 percentage points in computers and peripherals. For them, industry was not destiny. So how do the winners do it?
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