Remove Engineering Remove Management Remove Marketing Remove Strategic Fit
article thumbnail

The Strategic Leader’s Roadmap

Strategy Driven

Not that Nissan’s management had not been trying to make the right decisions to staunch the losses. It had earlier set an ambitious target of taking a quarter of Japan’s auto market, but to achieve that, the chief executive had said that the old way of making and selling cars would no longer suffice. Learn to Lead Strategically.

article thumbnail

Corporate Writing Doesn’t Have to Sound Like It’s Written by Committee

Harvard Business Review

Among managers, directors, and supervisors, that number drops to 21%. ” – Marketing staff, technology/telecom company. “The desire for management to include pet phrases or sayings gets in the way of clear communication. ” – Marketing manager, technology/telecom company.

article thumbnail

Deciding to Fix or Kill a Problem Product

Harvard Business Review

The result: Market success for the product and the company was purchased by Google for $3.2 And the engineers and developers working on the product are too close to it or have a much higher tolerance for complexity than the customer will. Situation Three: It Does Not Have Good Strategic Fit. billion in 2014. Fix or kill?