Engineering Management Marketing Yield Management 
Harvard Business Review
JANUARY 28, 2013
When I urge managers in a company to make open innovation part of their innovation strategy, they get it conceptually. They understand that the infusion of fresh ideas can also open their own R&D engineers and technologists to new and different possibilities and cause them to push their thinking further.
Strategy Driven
MARCH 30, 2011
Pricing is no longer a purely economic challenge to be addressed through studies of market elasticity. Pricing Strategy : Setting Price Levels, Managing Price Discounts and Establishing Price Structures by Tim J. Pricing Strategy : Setting Price Levels, Managing Price Discounts and Establishing Price Structures by Tim J.
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