Harvard Business Review
JANUARY 28, 2013
They understand that the infusion of fresh ideas can also open their own R&D engineers and technologists to new and different possibilities and cause them to push their thinking further. And how many of the solutions submitted were new to the industry versus already familiar to industry engineers?
Strategy Driven
MARCH 30, 2011
Pricing is no longer a purely economic challenge to be addressed through studies of market elasticity. Pricing Strategy : Setting Price Levels, Managing Price Discounts and Establishing Price Structures by Tim J. These insights must derive from a marketing orientation of the firm with a clear economic understanding of value exchange.
Expert insights. Personalized for you.
8 
Let's personalize your content