Engineering Marketing SWOT Technology 
N2Growth Blog
FEBRUARY 4, 2015
Here is the rub and the reason why adopting this principle is so critical: in our experience, the priority initiatives turn out to be on new product, service, customer, and technology initiatives accompanied by an assumption that the organization has the capabilities to execute them. Engineered to Win.
Harvard Business Review
MAY 22, 2014
Last time I checked, competitors don’t wait for your annual strategy cycle to attack, customers don’t wait for your annual strategy cycle to shift their preferences, and new technology doesn’t wait for your annual strategy cycle to leapfrog yours. Strategy can’t wait for bureaucratic, non-market timing. The up-front SWOT analysis.
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