Remove Ethics Remove Film Remove Marketing Remove Price
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“Trust Me, I’m a Leader”: Why Building a Culture of Trust Will Boost Employee Performance – and Maybe Even Save Your Company

Strategy Driven

A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative. No wasted film, slides, or prints. Because we know failure is free, we take chances, and in that effort we often get that one amazing picture that we wouldn’t have if we were paying a price for all the mistakes.

Company 62
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“Trust Me, I’m a Leader”: Why Building a Culture of Trust Will Boost Employee Performance – and Maybe Even Save Your Company

Strategy Driven

A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative. No wasted film, slides, or prints. Because we know failure is free, we take chances, and in that effort we often get that one amazing picture that we wouldn’t have if we were paying a price for all the mistakes.

Company 50
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The Tech Trends You Can’t Ignore in 2015

Harvard Business Review

It analyzes consumer behavior, microeconomic trends, government policies, market forces, and emerging research within the context of our continually-evolving tech and digital media ecosystem. Smart virtual personal assistants: SVPAs started entering the market in 2013. It would even display a preview for you to watch.

Trends 8
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Win the Pitch: Tips from Mastercard's "Priceless" Pitchman

Harvard Business Review

The key insight that led to the development of the Priceless campaign was in the value system of our target audience, namely people who believed they were good people buying good things for good reason, and that it was not possible to put a price on things like family and life experiences. You need to connect yourself to the hidden agenda.