Ethics Innovation Market Segmentation Strategy 
Strategy Driven
DECEMBER 28, 2023
In the commercial world, factors ranging from sudden disasters to evolving market trends play a crucial role in shaping the business landscape. While some of these elements are within a business owner’s control, others are external forces that require a well-thought-out strategy to manage.
Harvard Business Review
MARCH 15, 2011
Of course, not all behaviors are relevant, and companies need to implement common sense policies around what they ethically can and should collect. And those segments will change — constantly — requiring revision and correction with new data on real behaviors. The only segmentation that matters today is your own.
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