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Focusing On Unicorns Is The Wrong Approach

The Horizons Tracker

Now, as a recent report from the European Innovation Council suggests, the concern has moved from creating to keeping unicorns. There is considerably less coverage given to operational matters, such as growing revenues, an expanding workforce, or indeed any of the numerous matters by which we tend to assess most other businesses.

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Cast the Net Wide – Make the Most of Your Promotional Time and.

Women on Business

But many businesswomen are so overwhelmed with running day-to-day operations, there is little or no time to do a good job at casting the net of promotional effort out—whether through community activities, donations, networking events, promotional campaigns, public relations initiatives, or advertising—it is NEVER enough!