Strategy Driven

SEPTEMBER 10, 2012

Authenticity is not a specific characteristic – it is derived from the ethical, honest, and consistent actions of your total words and deeds. Tasteless, forgettable mission statements don’t have the force of attracting strong customers. If you give salespeople a real mission, they will accomplish it.

Globalization 50

Globalization Mission Statement Human Capital Seminar 50

CO2

JANUARY 4, 2011

At the time our mission statement was, “ Anything for a buck, as long as it is legal and ethical. &# So we were paid to take a newsletter promotion Sid was doing for his business, we was a gifted writer (and a student of great copy writers), and attach a penny to each of the 18,000 newsletters.

Execution 88

Execution Blog Executive Coaching USP 88

Strategy Driven

AUGUST 1, 2014

We’ve got the latest technology. Ethics and standards… those are for chumps. We have a Mission Statement. Our company has got the most up to date technology. Companies spend disproportionate amounts of money on technology and neglect their people, processes and policies. It will be our turn soon.

Budgeting 75

Budgeting Risk Management Quality Strategic Planning 75