REI Sets The Example For Creating And Living Core Values
Eric Jacobson
JANUARY 22, 2012
You can learn from Recreational Equipment Incorporated , better known as REI -- an outdoor gear and apparel co-op. As described in Amy Lyman's new book, The Trustworthy Leader , REI concisely articulates its core values in this series of statements: Authenticity -- We are true to the outdoors. So what makes it different at REI?
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