The Horizons Tracker

JUNE 21, 2021

Chan Kim and Renée Mauborgne published their hugely influential book Blue Ocean Strategy, in which they popularize the concept of seeking unknown market spaces that are untainted by competition. Back in 2004 INSEAD’s W. They analyzed data from around 900 listed companies in the US over a twelve-year period.

Blue Ocean Strategy 135

Blue Ocean Strategy Mauborgne Long-term Strategy 135

RapidStart Leadership

JULY 25, 2017

Leadership is about influencing people in a specific direction, but sometimes that direction needs to change. Chan Kim and Renée Mauborgne, I thought it was going to be all about what the title suggests – developing successful business strategies, (possibly with some kind of nautical theme). Here are two of my favorite examples.

Blue Ocean Strategy 129

Blue Ocean Strategy Mauborgne Strategy Books 129

Tanveer Naseer

APRIL 1, 2014

The ideas which inspire and influence business practitioners often have their origins in the ideas and work of the thinkers celebrated in the Thinkers50 , the biennial ranking of business thinkers. Christensen’s influence on the business world has been profound. For example, at No.2 Improvements come from bright ideas.

Blue Ocean Strategy 250

Blue Ocean Strategy Prahalad Christensen Leadership 250

Harvard Business Review

OCTOBER 4, 2013

From Michael Porter to Costas Markides and through the Blue Oceans of Kim and Mauborgne, strategy scholars have been urging executives to distinguish their firm’s offerings and carve out a unique market position. Consider, for example, the case of McKinsey. For decades, strategy gurus have been telling firms to differentiate.

McKinsey 12

McKinsey Mauborgne Competitive Advantage Porter 12

Harvard Business Review

MARCH 23, 2012

For example, I'm sure that most innovation practitioners wouldn't put baseball researcher Bill James on their list, but his mission to find patterns, develop theories, and overturn orthodoxy has greatly influenced my own thinking. Chan Kim , and Renee Mauborgne. To what degree has the person's work affected me personally?

Innovation 15

Innovation Ries Mauborgne Open-book 15