Execution Human Resources Marketing Social Capital 
Lead Change Blog
NOVEMBER 15, 2016
You may have employees working globally, doing business with people from other regions or countries, or you might be relocating executives across cultures. A global mindset is a critical skill parallel to legal, marketing, sales, or strategy. The face of business has changed. The fact is, global business is the new norm.
Harvard Business Review
JULY 24, 2014
David Packard, co-founder of Hewlett-Packard, once observed that “Marketing is too important to be left to the marketing people.” And brand stewardship can no longer be under the exclusive purview of marketing departments and brand managers. A brand can’t just be a promise; it must be a promise delivered.
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