Film Innovation Marketing Maturity 
Leading Blog
JANUARY 5, 2015
During most of the 20th century Kodak held a dominant position in photographic film, and in 1976, had an 89% market share of photographic film sales in the United States. The Kodak name became synonymous with a resistance to change, but it’s not just innovation the company lacked.
Harvard Business Review
JUNE 23, 2016
An obvious solution is product placement, a company paying for its product to be featured prominently in a film or television program as a form of advertising. product placement market grew by 12.8% The trouble is that the huge success of product placement is causing a dip in its credibility and effectiveness as a marketing channel.
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Strategy Driven
MAY 25, 2011
And when they don’t feel safe, they don’t take risks – and where there is no risk taken, there is less innovation, less ‘going the extra mile,’ and therefore, very little unexpected upside. A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative.
Strategy Driven
MAY 25, 2011
And when they don’t feel safe, they don’t take risks – and where there is no risk taken, there is less innovation, less ‘going the extra mile,’ and therefore, very little unexpected upside. A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative.
Harvard Business Review
OCTOBER 24, 2017
Hill began to dig into the scholarship around leadership and innovation, she soon realized there was a lot of research on both. Specifically, what is the role of the leader in creating and sustaining an innovative organization? Or, as Hill puts it, “Conventional leadership won’t get you to innovation.”
Harvard Business Review
MAY 3, 2016
Hill began to dig into the scholarship around leadership and innovation, she soon realized there was a lot of research on both. Specifically, what is the role of the leader in creating and sustaining an innovative organization? Or, as Hill puts it, “Conventional leadership won’t get you to innovation.”
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