Coaching Tip

FEBRUARY 16, 2011

Sandberg said, adding, and “News, health, finance, shopping and commerce— we think similarly, all of these things will be rebuilt by companies that work with us to put social at the core.". So far, Facebook's key battleground has been in online marketing. market, which reached $8.88 of the U.S. Seth Godin: Poke the Box.

Marketing 102

Marketing Godin Venture Capitalist Chief Operating Officer 102

Harvard Business Review

JULY 17, 2014

When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. But the real power and full potential of data was not being fully realized by marketing. Rajamannar involved finance early. His artillery: Advanced Big Data analytics. Inside Intel.

Finance 13

Finance Marketing P&L ROI 13

Harvard Business Review

APRIL 18, 2011

While many of these executives hold the title of Chief Customer Officer, others go by names like Chief Client Officer (at OptumHealth), Chief Experience Officer (at Cigna), Executive Vice President, Member Experience (at USAA), or Chief Global Customer and Marketing Officer (at Dunkin' Brands). Senior leaders are in a new position.

B2C 15

B2C B2B Forrester Budgeting 15

Harvard Business Review

APRIL 1, 2013

What marketers seem to be missing is that Boomer women are actually outspending younger generations online — and not on the products that might come to mind when you picture the 50+ set. Boomers averaged $650 spent online vs. Gen X at $581 and Gen Y at $429, according to Forrester Research.

Marketing 8

Marketing Freedman Forrester Fashion 8