Leading Blog

FEBRUARY 5, 2021

Understand what motivates your workforce and design fulfilling jobs, performance measures, compensation schemes, and corporate cultures that create high-performance teams to deliver products and services that exceed your customers’ expectations. Forrester is the co-author of Relentless: The Forensics of Mobsters; Business Practices.

P&L 325

P&L Franchising Leadership Forrester 325

Harvard Business Review

JULY 17, 2014

Rajamannar involved finance early. To spearhead analytic efforts, he assigned a finance person – who was already embedded in marketing – to create an ROI evaluation framework and integrated her deeper into the marketing function. MasterCard had always been a data-driven organization. Inside Intel. The result has been transformational.

Finance 13

Finance Marketing P&L ROI 13

Harvard Business Review

APRIL 18, 2011

Over the past five years, we have followed the rise of customer experience efforts from small outposts to central players in executing company strategies, especially as firms have faced growing challenges in maintaining meaningful differentiation based on product innovation alone. Our organizational culture wasn't optimal to say the least.

B2C 15

B2C B2B Forrester Budgeting 15

Harvard Business Review

APRIL 1, 2013

What marketers seem to be missing is that Boomer women are actually outspending younger generations online — and not on the products that might come to mind when you picture the 50+ set. Boomers averaged $650 spent online vs. Gen X at $581 and Gen Y at $429, according to Forrester Research. Then there's food.

Marketing 8

Marketing Freedman Forrester Fashion 8